23. 10 Tips for Writing Amazing Copy For Your Jewellery Business with Rachel at The Copy House

Today I'm joined by Rachel, who founded The Copy House. She is a copywriter and proofreader. When I was starting my business there were so many elements of copy I had to write, and I know this is a topic that is important for everyone. She's been doing this for 15 years and has worked for many different kinds of companies. She has some great tips for us, I hope you enjoy!    EPISODE RECAP A big welcome to Rachel (1:54) Can you tell us about your background? (3:30) The first tip is to write clearly (7:43) Don't ramble - feel confident enough to stop a sentence and start another (12:19) CAPITAL LETTERS (15:34) Next is around formatting and using space (18:47) Avoid the usual cliches in your industry (22:16) This tip is about selling the benefits (27:12) Rather than talk about you, think about your best customer and speak to them (30:30) Don't make judgments about your audience (34:15) Leave it and come back to it (38:22) The tenth tip is to proof read it (39:51) You gave an extra tip - channel all your energy, bring it to your writing and it will come through (42:05) Where can we go to connect with you? (44:42)   RESOURCES the copy house the copy house Instagram the copy house Facebook