#23 - 2025-/01/23 -

In today’s episode of The Daily Crawl, we dive into the latest developments from Google that are shaking up the digital marketing landscape. From strategic shifts in video advertising to AI-powered enhancements in “Circle to Search,” Google’s evolving ecosystem continues to impact businesses and marketers alike. We cover the latest manual actions against reputation attacks in Europe, the surprising resilience of search ad budgets despite the rise of AI, and the critical differences in ASO strategies between the App Store and Google Play. Plus, we discuss the growing role of video in retargeting, recent fluctuations in Google rankings, and important clarifications on Google’s policy regarding reputation management. Additionally, we explore the potential pitfalls of aggressive SEO tactics, Google’s tests with expandable Brand Store panels, and the exciting introduction of chat features in Google Business Profiles. Finally, we assess whether structured data still holds its ground in the AI-driven search landscape.