23: Are You Paying for Tools You Don't Need?

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost 'The Gym Membership Effect'   Why do people sign up to the gym and never use it? Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for? We'll dive a little deeper into the reasons why this happens as well as some data to back it up. Andiamo! Vincenzo's Italian Lesson: Che palle! (keh PAL-leh) Translated word for word as, "What balls!" it's the short and sweet equivalent to "What a pain in the ass!" Tack it onto the end of any annoying activity for added emphasis: "We have to climb all those stairs? Che palle!" or mumble it under your breath when someone causes you general agitation: "Put a scarf on or you'll get pneumonia!" Che palle. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Enjoy the podcast? Give us a rating or a review on iTunes!