23 - Building a $5M Plush Toy Empire with Purpose: Todd Steinberg’s Journey

How do you scale a family business into a thriving B2B powerhouse while staying true to your values? In this episode of Innovator Insights, I sit down with Todd Steinberg, owner and founder of Plush in a Rush, to hear how he turned a small Dallas-based distributorship into a $5M operation known for custom teddy bears, loyal customers, and genuine heart. Todd shares how he inherited the business, modernized it with e‑commerce and email flows, and balanced bold experimentation with a deep commitment to family and work‑life harmony. From handling tariffs and scaling Shopify to crafting a brand story that resonates, this conversation is packed with real lessons for entrepreneurs.