23. Building an Impactful Online Community with Hollie Prescott

In today's episode, we are joined by Hollie Prescott. Hollie is the Co-CEO of HerHQ - an organization committed to helping women break free of corporate constraints by creating their own online business. As a prior Advertising & Marketing Executive at McCann, Hollie felt a constant pull of how to "get to the top" without sacrificing her dreams of seeing the world.    Taking the leap, Hollie saved up enough money to travel, put in her notice at her 9-5 job, and decided to take a huge risk. However, after 9 months of traveling, she realized she would need to figure out SOME means of income if she didn't want her travel days to be cut short. So Hollie started offering graphic design services right from her laptop - sitting in a van in New Zealand in between exploring. Hollie quickly learned that she could make a full-time income right from her laptop. She then went on to become one of the most well-known brand & web designers in the online space working with mega brands like Club Life Design & BossBabe. Fast forward to today, Hollie & her business partner Chelsea help thousands of women a year ditch the corporate structure through offering freelancing or digital services in the comfort of their PJs. Tune in as we dive into all things community - including how community has evolved over the years, best ways to build a community online, and so much more.  In this episode, we discuss:   [01:38] How Hollie and Emma first met  [05:24] How Hollie got started in the online space and how she's pivoted over the years  [11:59] Hollie's experience with meeting her business partner and forming her current co-led business Her HQ  [17:12] Her HQ's first launch + how they expanded their product suite to help done-for-you service providers  [22:15] How Hollie and Chelsea dealt with comments about their unconventional business relationship  [23:00] How community has evolved in the online space  [27:33] The importance of cultivating the culture of your community  [34:53] Hollie's top 3 tips for building a community online  [40:36] Tips for hiring a community manager and other help in your business  Resources mentioned: Connect with Hollie and Chelsea:  Her HQ Instagram Hollie's Instagram Website Leaving Corporate Course  Foundations    Connect with Ninety Five Media: Website  Instagram Join us inside Master Your Marketing