#23 - Building Peet’s Coffee and Brands Consumers Love | Dauntless LeadHERship Podcast

In this episode, Lisa talks with Kristina Roach, Head of Omnichannel Marketing at the Peet’s Coffee Company. Kristina is charged with building the already-successful Peet’s Coffee business which is celebrating it’s 60 th anniversary this year. She is committed to building brands consumers love. You’ll hear about:1. The ritual of coffee drinking and why people care so much about affordable luxuries2. How the founder of Peet’s brought the coffee craft to the US3. The surprising connection between Starbucks and Peet’s4. Becoming a role model for her daughters5. The cultural differences and strengths of Peet’s vs. Nestle vs. Starbucks vs. Pepsico vs. Anheuser/Inbev vs. Clorox and more6. Leadership in times of change7. How to become a PeetnickJoin us for weekly episodes about business, entrepreneurship, and stories about women making a difference in the world.Website:https://dauntless.works/Available on All Audio Platforms!We believe in the transformative power of women leading boldly. Our mission is to inspire, support, and empower women at all stages of their leadership and life journey. Whether you’re an emerging leader or a seasoned executive, we provide the resources, community, and opportunities to help you thrive.Join us for weekly episodes about business, entrepreneurship, and stories about women making a difference in the world.Website:https://dauntless.works/Watch on video version on YouTube!https://www.youtube.com/@DauntlessLeadershipPodcast