#23 Clarity creates momentum

We're back after a few weeks of sick toddlers derailing our recording schedule, and we just released something we're genuinely excited about.Today, we walk through our new CP3 framework: clarify the problem, clarify the person, clarify the process.It emerged while writing The Recognition Gap, our first-ever mini book, and it's the missing piece that bridges your offer design to your content creation.Most solopreneurs hit the Recognition Gap because they haven’t made a clear decision about what they want to be known for.They rely on word of mouth, custom-scope every project, and try to grow a business without ever getting anchored to the one thing they do best.In our experience, this happens because we’re scared. Scared of prospects thinking we can’t do more than advertised. Scared of losing hard-won skills to atrophy. Scared of being seen as unable or unwilling to solve versatile problems.The result is a business that evaporates the moment referrals slow down.The CP3 Framework solves that by helping you get clear on three things:* The Problem you solve* The Person you solve it for* The Process you use to solve itThis clarity changes everything.Ready to go deep into how to anchor yourself to a problem you're known for solving extremely well?See you inside the episode.Cheers,Nick and Erica(00:00) Intro(01:31) Launching Duo Consulting(01:54) The importance of viability in business(03:53) Combining offer design and marketing(06:12) Introducing The Recognition Gap mini book(08:02) The CP3 Framework: Clarify the problem, person, and process(13:58) Gaining clarity on the problem(23:53) Identifying the right person for your offer(33:58) The importance of process in scaling your business(37:59) The challenge of demand generation and the power of process(39:29) Charging for value, not time(40:59) Standardizing client engagement(43:23) The four phase framework(45:21) The importance of implementation(47:16) Adapting to client needs(54:33) Leveraging market signals(55:18) The business evolution journeyWant help standardizing and marketing your consulting services? Apply to work with us here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com