#23 Culture Isn't a Formula, It's a Practice: Ideas and inspiration for every great leader from Brandon West of Phos Creative episode artwork

EPISODE · Sep 16, 2025 · 1H 3M

#23 Culture Isn't a Formula, It's a Practice: Ideas and inspiration for every great leader from Brandon West of Phos Creative

from The Story Effect

Brandon West is Founder and Chief Purpose Officer of Phos Creative, as well as an author and keynote speaker. He shares specific practices, ideas and actions that create a great culture where people feel inspired and purpose-driven. His team is making an incredible impact on the world—with their mission to open care centers that fight extreme poverty and sex-trafficking. Additional Resources: Brandon West, Chief Purpose Officer, Phos Creative: https://phoscreative.com/ Connect with Brandon: https://www.linkedin.com/in/brandonmichaelwest/ Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Good company culture has a formula, but it's unique to each organization. Creating an environment for happiness is essential for employee satisfaction. Personalizing experiences for employees can significantly enhance their engagement. Vulnerability in leadership fosters trust and openness within teams. Gentleness is a crucial virtue in effective leadership.  

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#23 Culture Isn't a Formula, It's a Practice: Ideas and inspiration for every great leader from Brandon West of Phos Creative

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