#23 Der IWC Diamond Hand Club - Maurice Moitroux / Director Global Brand Marketing IWC

from Made in Germany 2.0 · host Louis Schulze

IWC Schaffhausen hat vor einigen Wochen ein eigenes NFT-Projekt entworfen und gelauncht: Den IWC Diamond Hand Club. Doch wie gestaltet man so ein Projekt? Wie setzt man es um? Und was erhofft sich die Luxusmarke IWC von dem Projekt? Darüber spreche ich mit Maurice. Maurice ist seit 10 Jahren bei IWC und für das internationale Brand-Marketing verantwortlich.Spannende Insights von einem realen NFT-Projekt, das als Auftakt der IWC Web3-Strategie zu sehen ist.Mehr zu Maurice: https://www.linkedin.com/in/mauricemoitroux/ Imprint: www.sustaind.de

Episode metadata supplied by the publisher feed · Published Jun 8, 2022

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#23 Der IWC Diamond Hand Club - Maurice Moitroux / Director Global Brand Marketing IWC

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