#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard

from Always Be Testing · host Tye DeGrange

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Kalen BusheHype man & Announcer: John PotitoTimestamps:00:06 Meet the Hosts00:47 Sales Background Insights01:44 B2B SaaS Growth Tips03:30 Marketing Benefits from Sales04:52 Focus on TrafficGuard06:31 Challenges in Ad Fraud08:36 User Journey Analysis10:55 Affiliate Marketing Transparency13:22 Cookie Stuffing Insights16:38 Lead Generation Fraud Issues22:08 Verifying Conversions with TrafficGuard30:04 Rugby Love and Connections

Episode metadata supplied by the publisher feed · Published Jan 16, 2024

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#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard

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