23: From Pencils to Pixels: Transitioning TV measurement to a CTV led world as linear continues to fade, with Matan Bik, Nielsen’s SVP Strategy of TV & Digital

This week's guest: Matan Bik Matan has spent his career helping advertisers, publishers and platforms make better use of data to power their marketing businesses. He started his career in the early days of ad tech at eXelate where he expanded their 3rd party data marketplace into one of the industry’s leading data management platforms. Helping to position the company for an acquisition by Nielsen, Matan then went on to be an integral part in Nielsen’s digital transformation where he helped the company bridge the gap between TV and digital to productize and commercialize flagship cross channel products across planning, optimization and currency measurement. Today he is the SVP of Strategy and Business Development across TV & Digital where he is working with some of the largest sell and buy side global enterprises to help them maximize their ROI through data and technology.    –––––––––––––––––––––––   Where to find Matan Bik: LinkedIn: https://www.linkedin.com/in/matanbik/ Nielsen: https://www.nielsen.com/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger