#23 – From Unicorn Onesies to Unstoppable Brands: Sarah Sparkles on Authentic Marketing & DSO Growth

In this episode of Dental Tech Talks, we sit down with Sarah Ruberg—better known as Sarah Sparkles—CMO of DentMent and founder of Our Thrive Tribe, a vibrant marketing agency helping dental brands find their voice and shine online. Sarah brings unmatched energy and deep industry insight from her time at the DEO to building personal brands and mentorship platforms for the next generation of dental leaders. We explore why digital presence is no longer optional, how LinkedIn is reshaping DSO hiring and retention, and why authenticity is the ultimate marketing strategy. From satin pajamas and unicorn onesies to strategic brand storytelling, this episode is all about turning human connection into business momentum.