23. Go-to-Market in the Microsoft Ecoystem with Michal Pisarek (Orchestry)

The theme of our 23rd podcast episode is Go-to-Market in the Microsoft Ecosystem. Joining our host Jeremy Balius to discuss all things GTM and Microsoft 365 is Michal Pisarek from Orchestry. Summary In this conversation, Michal Pisarek shares his unique journey from being a chef to becoming a tech entrepreneur in the Microsoft ecosystem. He discusses the inception of Orchestry, a platform designed to address governance and management challenges within Microsoft 365. Michal elaborates on the importance of understanding market needs, the role of partnerships, and the strategies for scaling a startup. He also highlights the significance of the Azure Marketplace and offers valuable advice for founders looking to navigate the Microsoft landscape. About Michal Pisarek Michal Pisarek is the CEO of Orchestry, a software company that helps users and organizations use the right Office 365 tools at the right time. With over 10 years of experience in the SharePoint and Office 365 space, he is a 7 times Microsoft MVP and a Microsoft Service Adoption Specialist, recognized for his passion, expertise, and knowledge. As the co-founder and former Director of Product of Bonzai Intranet, he defined the product vision and execution for the award-winning intranet solution that was used by many large-scale organizations and acquired in 2018. He is also a frequent speaker, author, and blogger on topics related to intranets, digital workplaces, and information architecture. His mission is to ensure that SharePoint and Office 365 are seen primarily as business platforms that can deliver value and adoption. Connect with Michal on LinkedIn   __________________ Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success. For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions.  Follow Filament on LinkedIn.   Connect with Jeremy Balius.