EPISODE · Nov 6, 2025 · 58 MIN
23- Grassroots Marketing... The Follow Up
from Can We Interest You In...? · host CanWeInterestYouIn...?
We start the episode with Charlotte and Patti's first catchup in a while. Patti tells us about the new role she accidentally volunteered for. Charlotte tells us the lengths she’ll go for free eggnog.Our follow-up to the grassroots marketing episode begins at 14:30.We talk about our interview with Alaina Shearer, podcast host, brand strategist, founder of the agency, Good Now, and former Congressional candidate (and that’s not even close to her whole bio!) and what we learned from talking with her.Then, our homework:Watch a vision boarding TED talk - we chose Draw Your Future, Patti Dobrowolski - and create a vision/symbol of what we stand for.We record our process of drawing Can We Interest You In...?'s present state and our desired future state for the podcast. To see what we’ve drawn, check out our posts on Instagram and Blue Sky.We cover a lot of ground, including:The gamification of hobbiesPure enthusiasm! as a vision for the podcast, rather than growth for growth’s sakeSaving democracySome solid options for a new name for InstagramSafety pins versus paper clips as political symbols and/or merchShould our new mascot be a cooler version of Clippy, ye olde Microsoft “helper”?Our internal reactions to the visioning processDid you try drawing your vision too? Let us know how it turned out!Links from the episode:Draw Your Future, Patti Dobrowolski, TEDxRainier: https://www.youtube.com/watch?v=zESeeaFDVSwYouTube birding documentary; https://www.youtube.com/watch?v=zl-wAqplQAoThe Atlantic article on the birding documentary, Listers: https://www.theatlantic.com/culture/2025/10/listers-documentary-ebird-hobbies/684620/?gift=pLCL5Im1s3meqYpH0lMpRqeFE5rqMjvIOScqwB7U2Wg&utm_source=copy-link&utm_medium=social&utm_campaign=shareThe poem, “Lost,” by David Wagoner - https://www.poetryfoundation.org/poetrymagazine/browse?volume=118&issue=4&page=35For more info on Jim Hamilton’s “Falling” comic book: https://www.instagram.com/p/DHZVx7tvkXR/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Logo design: Marielle MartinSong: Upbeat Drums with Stomps and Claps by music_for_videoBluesky: @CanWeInterestYouIn.bsky.socialEmail us your interests! [email protected]: CanWeInterestYouIn.com
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23- Grassroots Marketing... The Follow Up
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