EPISODE · Dec 6, 2021 · 23 MIN
#23 - GST XVI - The Science of Valuing Intangible Assets (Customer Relationships)
from The Sales Transformation Podcast · host Consalia Ltd
Following on from Dr. Philip Squire and Ryan O’Sullivan discussing the predictability of Key Account Sales Performance. We have Richard Haigh, Managing Director at Brand Finance going into an interesting talk about Accounting. He investigates the Science of valuing Intangible Assets and goes on to explain that there is much more to them than just “Goodwill.” Using real-world examples and brands, he does a fantastic job of contextualising the process. Richard discuss: Understanding Intangible Assets Tangible vs Intangible Assets Customer Relationships How to value Intangible Assets Show notes: Consalia Ltd Phil Squire LinkedIn profile Richard Haigh LinkedIn profile Consalia Mindset SurveyBrand Finance LinkedIn - Like us on LinkedIn! Twitter - Follow us on Twitter! Sign up to our newsletter to stay up to date with the latest podcast episodes.
What this episode covers
Following on from Dr. Philip Squire and Ryan O’Sullivan discussing the predictability of Key Account Sales Performance. We have Richard Haigh, Managing Director at Brand Finance going into an interesting talk about Accounting. He investigates the Science of valuing Intangible Assets and goes on to explain that there is much more to them than just “Goodwill.” Using real-world examples and brands, he does a fantastic job of contextualising the process.
NOW PLAYING
#23 - GST XVI - The Science of Valuing Intangible Assets (Customer Relationships)
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m