23. How to Build a Photography Business in a Year — Tess Schilke

Tess was excited about her high school track season when the unexpected happen, she suffered an injury that put her out.  So what did she do?  She decided to start a photography business by posting one photo a day for a year. Guess what? It worked!  She took photos for people for free and then asked them to invite all of their friends to like her Facebook page. In this two part series Wesley sits down for an interview with a Gen Z photography creator to hear directly from her about what it was like to grow a business through social media. Throughout the interview they dive into how social media is impacting Gen Z both the negative and positive and dive into Tess’ strategy for creating a wedding and lifestyle business. Some tips from Tess Make sure you personally show up in at least every 9th photo in your photo feed. Make sure you tell personal stories in each photo description. When people feel a connection to you they are more likely to buy from you. Do lots of behind the scenes content so that people feel like they know you a bit more. Use a client management for photography to transition people off of instagram to email. Tess recommends www.honeybook.com. Transition potential clients from email to a phone call or even better a video call. Tips for working with Gen Z You need to be personalized with your content.  Gen Z know that their data is out there and expects everything to be tailored to them. Find creative ways of collecting information, but then respond back with a highly personalized answer. As students are graduating from high school they aren't really in their email that much.  However as they want to get jobs, they are realizing that email is the way to go for personalized and professional interactions.  It all depends on what stage they are are as to whether they will be spending much time in their email. Get a hold of Tess Instagram Website Facebook