23 - How to Create a Restaurant Unique Selling Proposition

We look at USPs  - Unique Selling Propositions. Does your Restaurant need a Unique Selling Proposition, because not every restaurant really needs one. What should a Unique Selling Proposition do for your Restaurant? What is the process to create a Unique Selling Proposition? Qualtiy price, product We go through some sample USPs and how they work.   Mentioned in this podcast: Norman Hotel - Brisbane's Worst Vegetarian Restaurant. Coravin Wine System Brooklyn Brewery Bevspot New Managing Director for Menulog - Commissions to increase? Paramount Coffee Project