23 How to Fine-Tune Your Niche & Get Your Best Clients Yet with Faith Rodriguez

In this episode, guest expert Faith Rodriguez joins Kady Sandel to share the details of how niching WAY down in your design business can help you attract higher-ticket graphic design, brand design, and web design clients. You’ll hear Faith’s fascinating career journey from esthetician to marketing expert, and how she blends these passions together to help her specialized audience of beauty professionals. We also cover how to find your creative niche, why it’s usually more obvious than you think, and how to make dream clients come to you by making a few key shifts in your marketing. Tune in! About Faith Rodriguez: As a small-town girl turned too city to go back, Faith enjoys the finer things in life like a cool-toned berry lipstick paired with a set of Forever 21 pumps that hurt after five minutes of standing. Faith is a marketing strategist, beauty branding specialist, and website designer who started her career as a licensed esthetician and used it to gain her M.S. in Digital Marketing & Analytics. After completing her education, she started offering business services and products specifically designed for licensed beauty professionals. Faith, now the founder of Faith Elizabeth Marketing, upholds the mission to help fellow beauty professionals become empowered entrepreneurs through growth strategies and marketing tactics. Learn more at faithelizabethmarketing.com and follow her on Instagram @faithelizabeth.marketing