23. How To Make It In America | Ask An Expert with Duncan Edwards

“You have to treat it as a foreign country; you have to make the same kind of preparation for market entry as if you were preparing to go into India or Indonesia or somewhere else.”  That’s a quote from Duncan Edwards, guest on this episode of WTBIA. Despite the cultural similarities, treat the US like any foreign market – do your prep. Duncan is the CEO of the British American Business, a leading transatlantic trade organisation with 450 member companies. The BAB exists to strengthen trans-Atlantic business. Preparation for market entry into the US, as a UK-based company, is critical, and that’s what Richard and Duncan discuss on the show. There’s a significant failure rate for companies attempting to enter the US market – Duncan explains how to avoid it.  Plus, the influence of Brexit on global trade dynamics, and the unique characteristics of the various US states.  We're the Brits in America is affiliated with Plan First Wealth LLC, an SEC registered investment advisor. The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of Plan First Wealth. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Plan First Wealth does not provide any tax and/or legal advice and strongly recommends that listeners seek their own advice in these areas.