23. Influencer Marketing with Patrick Janelle

We discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency. Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by the New York Times and the Guardian as a top Instagrammer and was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is a frequent host of dining events, cocktail parties, and gatherings around New York City and is a co-founder of The Liquor Cabinet, a mobile app dedicated to cocktail recipes. He recently launched and founded Untitled Secret, a talent management and creative agency dedicated to the support and development of artists and content creators. Patrick finds it hard to recommend just one coffee place in New York City, but there's a special place in his heart for Gasoline Alley in NoHo. Links to some of the influencer management tools he suggested:  https://www.taggermedia.com https://www.fohr.co https://grin.co Follow Patrick on LinkedIn, Instagram, and TikTok. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.