23 - Ivan Vislavskiy: Adapting to Change: How AI is Transforming Digital Marketing and SEO Strategies

In this episode of AI & Data Driven Leadership, Dean Guida speaks to the CEO at Comrade Digital Marketing Agency, Ivan Vislavskiy. Ivan explores the shift from traditional SEO to AI-integrated strategies like geo generative engine optimization. Ivan shares insights on tracking key performance indicators (KPIs), cost analysis, and the importance of adapting marketing strategies to AI tools. He also reflects on his company's growth, emphasizing the need for the right team and data-driven decision-making. The episode highlights the transformative impact of AI on digital marketing and the necessity for innovation and adaptability.Check out Ivan's work HERE.Connect with Ivan on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE