23: Joshua Friedlander, The Challenge of Cutting Through

Josh Friedlander is the head of research at the Recording Industry Association of America. In this interview we discuss shifts that the music industry has undergone in recent decades, including how new talent is identified, how sales have evolved from a strict ownership model to a more flexible model with an emphasis on access, and what jobs exist in music today This conversation about music serves as a useful starting point to think about the accelerating rate of change in any industry that touches our lives daily in both obvious and imperceptible ways.