23. Marketing Behind the Scenes: Amber Gerdes on Growing Big Fish's Brand

Are you curious about who is behind all of the marketing here at Big Fish? Meet Amber Gerdes, our marketing director – and Erik's daughter! In this episode, Amber shares her professional journey, from studying marketing in college to starting Big Fish's Instagram account, and even launching her own business, Salt & Light Social Media.   Amber opens up about how she balances work and motherhood, her strategies for marketing Big Fish compared to her other clients, and how marketing has evolved and changed in recent years.   She also dives into the future of marketing platforms, including YouTube and Pinterest, as well as current popular ones such as Instagram and Facebook. Plus, she shares her vision for the growth of her business.   In this episode, we cover: Amber's journey into marketing Balancing personal and professional life Marketing strategies for Big Fish Current and future marketing platforms Changes in marketing trends   To connect with Big Fish Contracting, you can check out our website at www.bigfishcontracting.com. You can also follow us on our social channels: Big Fish Contracting Instagram Big Fish Contracting Facebook