23. Popcorn Shed: The hidden complexity of scaling a simple product

Most founders building a premium product brand think their biggest challenge is sales. Sam Feller has spent ten years learning it's actually everything that happens before the sale.  Co-founder of Popcorn Shed, Sam started making popcorn by hand in a family kitchen in 2016. Today the brand ships to 15 countries, turns a profit, and has never taken outside investment. But the road there was paved with inventory disasters, wrong channel bets, and the kind of operational chaos that doesn't show up on the packaging.  In this episode, host Peter Beckman sits down with Sam to unpack what building a seasonal, premium, multi-channel product brand actually looks like under the surface — from finding the channels where you genuinely have product market fit, to the stock control decisions that can make or break an entire year. Produceras av More Than Words