23: Publish Your "Success Path" BEFORE They Join...

Hey, what's going on, everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.   So here’s the real mystery. How do real MLMers like us, who didn’t cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.   All right you guys. Hey, hope everything's going well. I know the weekend kind of just ended. I was playing with my little 3-year-old and my little 2-year-old. We were running around the house and it was a lot of fun. I don't totally know why I'm telling this, but we were running around and I'm loud. I'm loud. I think it's sad to try and keep kids quiet. I think that we all want to express ourselves and be open and loud so we were being loud and we were running around and I was yelling. I was chasing around our house and anyways, it was a lot of fun.   We were playing this game and I was running up the stairs and all of a sudden, I totally tripped and we had been going for a while and I was pretty tired. I think, I don't know, if I just closed my eyes or whatever, but I'm pretty sure I either really sprained or slightly fractured a toe. Pardon my foot there. Anyway, it's been kind of funny because we got an event coming up here for about three days. I'm not going to be running. I will be standing the next three days and so I was like, "Well, that's good timing. This is going to throw an extra little piece of little wrench in there."   Hey, I just wanted to real quick tell you guys what's been going on here. My quest has been to help people learn how they can automate their downline recruiting. Now, I do help people sell their products as well and I'm not here to pitch you or anything like that. I just want to show you what process I've been taking in order to create the course that's going to go along with this because it's been a really fun journey along the way.   I think that there's, I don't know, just kind of top of mind here, there's been something on my mind as I've been creating this course that I've noticed I think I've been good at with my MLM without knowing it. You know what I mean? I used to do door-to-door sales and would go door to door and I was actually pretty good at it, and good enough that I got invited on a special retreat with the rest of the owners and they brought us up to this cabin. It was awesome, this big log cabin as such and it was super fun.   There's this pool and we were all just hanging out, but then there's part where there was this training that would happen. I don't remember anything else, but this one line. This guy stood up. He's actually one of the owners of the entire thing. He stood up and he said, "Look, one of the reasons that we're here and one of the reasons why younger door-to-door salesmen struggle is because we as leaders don't know what we know." Meaning, we've been doing it long enough that we don't quite understand why we're doing what we're doing. We just know that it works and we've never actually sat down to figure out, oh, my gosh. This stuff is working because of X, Y and Z. We've never actually figured out the mechanics that makes it work, right.   As I've been sitting down and as I've been creating this course and putting all these things together and standing in front of all these big, massive 3 foot by 3 foot boards I made and all these cool drawings and stuff, and it's been interesting to realize why my automated downline recruiting funnels have been working, my recruiting system, why they're working. How come people are joining and I have ... Anyway, I thought it was because of one thing, but it's actually because of a few other things. You know what I mean? It's been fascinating.   What it's made me do and what I've been doing the whole time as I've been creating this and I think what you should do for your downline is I've actually been ... This is going to sound cheesy, but there's a book called Draw to Win and I mean just the title alone kind of talks about what the book talks about. It's got a picture of a white board marker. Anyway, think of it as like football plays, right. You sit down and you start drawing a diagram of hey, you go here and this person goes here and that goes there, right. They're not like super high class drawings or whatever, and you know what, mine are not either. I really never graduated past stick figures. I really cannot draw at all. No joke. I'm super bad at it.   For this workbook and these things I've been putting together, I'll go draw the pictures that represent the principle. It's been funny because parts that I thought that would be really easy to describe and communicate in a picture have actually been very difficult and vice-versa where it's like this is going to be super hard. I'm like, "Oh, that was really easy to describe in a picture." What's been funny is how much deeper I've been learning my own craft because of it.   Here's what I'm suggesting is that when you actually get out there and you start recruiting somebody, right, and they're excited, they're bright eyed and bushy tailed, and they get out and they start doing whatever, if you let them get out there, you're doing your downline and they're like, "Hey, I'm going to go out and I'm going to do whatever," you let that happen and they go all over the place, you're setting them up for failure right off the bat. You are and in my strong opinion, you need to create what is called a success path.   There's a guy inside of the internet marketing world named Stu McLaren. The guy makes millions of dollars every year creating membership sites that he only runs, spends two to three weeks a year putting together and running, two to three weeks a year for several million dollars a year totally on auto pilot like crazy, crazy. What's fascinating about it, we had a chance to learn from him, and what he taught was that as the moment somebody joins and goes into these membership areas, they are typically in any member area, they are bombarded, just straight bombarded and stressed to the max with information, information overload, way too much stuff going on.   The exact same thing happens inside of an MLM. There's way too much information. All the comp plans and all these different ... I know guys who take teams to go read the comp plan together because there's so much stuff inside of them usually and let alone let's figure out what the product does and how it sells or how to recruit people. You know what I mean? It's big.   The problem is a lot of us will go out there, the moment we recruit somebody and it's like, "Hey, good luck," and we haven't created a way for them to win. That's what this guy, Stu McLaren was talking about with his sites and with his business was that the way he gets around information overwhelm and information overload, which ultimately is the biggest reason people cancel, the way he gets around it is by creating what he calls a success path.   Now you've got to start doing that for your MLM. You've got to start doing that whenever people ... Systematize it. That's what actually duplicates you, right. The system does because you're not going to really duplicate yourself. You're you, but a system can, right. If you get the system down, you're like, "Hey, number one, I want them to read X, Y, and Z and watch this thing over here. Number two, let's do this, this and this. Number three, do this. All right, now that he's done through this success path, these are our rituals and we're going to do this every single day and those are the things that actually make this bu...