#23: Scaling Exverus Media Without Shortcuts, With Talia Arnold

Talia Arnold, managing director and co-founder of Exverus Media, joins co-hosts Olivia Morley and Brian Wieser to discuss how the Los Angeles-based agency has scaled without shortcuts—maintaining a lean team, independent ethos, and focus on solving complex marketing problems with creativity and tech-enabled insight.Talia shares her nontraditional path into media, why she believes “anyone can start an agency, but not everyone is a chef,” and how Exverus grew from an attic startup into an award-winning agency serving Fortune 500 brands and fast-scaling CPG and streaming clients.She also explains how Exverus manages to punch above its weight, how the team thinks about outsourcing and automation, and what makes their hiring philosophy different from the standard risk-averse approach.Plus, Olivia, Brian, and Talia discuss:IPG Mediabrands moving talent offshore amid broader restructuringPublicis’ latest acquisition in the influencer space, Captiv8Ongoing leadership turnover at Gale.Subscribe to the Agency Business newsletter.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.Email us!📩 Brian at [email protected]📩 Olivia at [email protected] Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.