23. Social Media Audit: Helping a Beauty Pro Clarify Her Brand and Boost Her Visibility

Send us Fan MailIn this week's episode of The Side-HustlHER Podcast, I’m sitting down with Rockie, a licensed esthetician and makeup artist who's shifting her business toward skincare and self-care essentials. ⁠ Rockie came to the audit feeling stuck on what to post, how to position her services, and how to make her page actually work for her. In this live social media audit, we walked through exactly how to clean up her Instagram profile, strengthen her messaging, and start attracting the right clients — without feeling overwhelmed.If you've ever felt confused about how to brand yourself when you wear many hats (or struggled to figure out what your audience really wants to see), you’re going to love this conversation!⁠ In this episode, we cover:How to clarify your main offer and niche without limiting yourselfWhy your profile name and bio matter so much for visibilityWhat keywords you should be using in your Instagram bio to actually get foundHow to clean up your services list so you don’t confuse potential clientsEasy content ideas for beauty pros and service providers (even if you hate being on camera!)How behind-the-scenes content, testimonials, and simple branding tweaks can level up your pageBonus tips for long-term growth like email marketing and collaborating with local influencersIf you want your social media page to not just look good but actually generate more business, you’ll want to grab a notebook for this one! Resources Mentioned: → Sign up for a FREE Social Media Audit: cdcreativecoagency.com/audit → Join the Weekly Marketing Newsletter: cdcreativecoagency.com/newsletterConnect with Today’s Guest: Follow Rockie on Instagram → @skinloungebyrockie_____________________________🔗 Follow Me On Socials:Instagram: @cd.creativeco | @thesidehustlherpodcast📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat🎧 Don’t Forget to Subscribe & Leave a Review!