23. The future of AI in marketing with Steve Ballantyne

In this episode, we discuss the controversy surrounding AI in marketing with expert Steve Ballantyne. We explore its ethical implications, potential impact on human creativity, and projected direction in the next few years. Steve has over 30 years of experience working with 200+ startups and established brands throughout New Zealand and Australia. He teaches Digital Storytelling at the NZ Marketing Association and, through his company Brand IQ, helps businesses tell better stories using AI. LINKS https://www.brandiq.co.nz/ https://gilligansheppard.co.nz/