23: Top 7 Marketing Mistakes Contractors Make with David Chism

On today’s podcast, I talk with marketing expert David Chism about the most common mistakes contractors make when it comes to their marketing. The Roofer Show is about learning from the mistakes of other contractors so you can avoid the same pitfalls and take the short cuts to growing your contracting business.  What you’ll hear in this episode: David’s background: from a long line of painting contractors, then on to estimating and marketing How Brazilian Jujitsu has helped his focus and discipline in business Top 7 Mistakes that Contractors Make: Not having a marketing plan or budget Not tracking leads Purchasing a CRM and not using it Not staying in touch with customers and relying only on new leads A lack of consistency in marketing No brand awareness The “try this/try that” marketing approach The “bonus” mistake in throwing money away on paid search and SEO Use a professional for ad words Mistakes contractors make in using social media: Don’t “dabble” in it If you start, then maintain it Don’t use social media to “sell” your services Use professional, good-looking photos of your company and services Promote community events that you participate in Keep it real and personal “People love to buy, but they hate being sold to.” Resources: www.adavidcreation.com www.salesforce.com