#23: Unveiling the untapped power of meme marketing: B2B's missed goldmine or Next Big Trend?

Memes have become the lingo of the Internet. They are one of the most sought after pieces of online content that enjoys high levels of views and engagement. No wonder it has found place in the marketing strategies of forward-thinking brands. While B2C brands rely more on meme marketing than B2B brands, the importance of memes in the world of digital marketing is not fully understood and appreciated. (00:00) Introduction (01:40) History of meme is a meme in some ways... (03:02) ...so are the benefits of memes…. (05:44) … and the data supports it, too! (06:19) B2C's usage is a meme, so is B2B's avoidance. (10:08) B2B's adoption could become a meme of success! (12:19) If you still don't agree, gen AI is learning from memes, too! Zendesk Alternative website: http://zendeskalternative.com/ Cisco's Cyber Threat Response Comic: https://www.cisco.com/c/dam/en/us/products/collateral/security/firewalls/cyber-threat-response-comic-final.pdf Confluence's Pedro Pascal meme: https://www.linkedin.com/posts/confluence-by-atlassian_seeing-that-the-ceo-shared-a-return-to-office-activity-7034870711366148096-iHr6?utm_source=share&utm_medium=member_desktop