#23 Why you need to use audience insights on your website

Before I tell you all about this episode… are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips to interior designers every single Friday to help you significantly improve your online presence and positioning! Sign up here. Now, back to the episode… Interviewing your clients is exactly how I get the richest, most insightful and interesting audience insights when I write website copy for my interior design clients. The result? Website copy that deeply resonates with ideal clients. Client interviews, for a professional copywriter like myself, is a non-negotiable part of my copywriting process. I don’t write a word of copy without gather audience data first. I even developed a signature framework REVEAL - my proprietary process for strategic website copy rooted in audience insights. And in this episode, I’m giving you a glimpse into why I collect audience insights through client interviews and the types of insights I look for. Insights collected through customer interviews not only get you incredibly evocative customer testimonials, but they also help you gain an in-depth understanding of your clients’ unique challenges, desires and aspirations.  Once you have those insights, and weave them into your copy – your website ends up speaking directly to your clients’ experiences and expectations. By understanding your audience’s pain points, desires, and specific language they use, you transform your website from just a story about your brand into a meaningful dialogue that resonates with your ideal clients. What you’ll learn on this episode: Why audience insights matter< What types of audience insights you should gather before writing your website copy Examples of pain points and aspirations your clients may have The role of client interviews What to do after you’ve gathered customer data Don&#39;t miss an episode – subscribe and leave us a review if you love it! Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers: Masha’s Instagram Masha’s Website Book a call with Masha Get Masha’s emails &gt;&gt; bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY