23 Years Old Founder Raises Millions to Disrupt Performance Marketing

Is cost per click affiliate marketing too risky for brands, or are we just approaching it wrong? In this episode of Affiliate Nerd Out, I chat with Lucas Beland, the 23-year-old founder of GoLoot, who’s proving CPC marketing can be a game-changer when done right.Lucas shares how GoLoot guarantees ROI, tackles common fears around CPC advertising, and reshapes the performance marketing landscape. We also explore his journey from coding mobile games to leading a thriving company, plus the challenges he’s faced as a young entrepreneur, like ageism and finding mentorship.If you’re in affiliate marketing or curious about making cost per click affiliate marketing work for your brand, this episode is packed with insights!What You’ll Learn in This Episode:Why brands hesitate to adopt cost per click affiliate marketingHow GoLoot guarantees ROI and builds trust with partnersLucas’s journey from mobile games to performance marketingThe challenges and opportunities of CPC advertisingOvercoming ageism and finding mentorship as a young entrepreneur.If you’ve ever questioned whether cost per click affiliate marketing is worth the risk, this episode will change your perspective. Tune in now to hear how Lucas is rewriting the rules and making CPC advertising a win for brands!Find Lucas: https://www.linkedin.com/in/lucas-b%C...Website: https://www.goloot.io/💌Thank you to our sponsor Moonpull: https://dustinhowes.com/moonpull#AffiliateMarketing #CostPerClick #CPCAdvertising #GoLoot #AffiliateNerdOut The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com