#230 From StoryBrand to Google Analytics 4

In this episode, Matt Lubaroff shares his expertise on using Google Analytics to measure and evaluate marketing activities. He emphasizes the importance of understanding user needs and using data to tell a story. Matt also discusses how becoming a certified StoryBrand guide has helped him create a lifestyle where he can be more present in his family life.

Matt has led teams in marketing, sales, customer service, and leadership for over 20 years. His core principle has always been to be the best you can be at that moment and try to be even better the next time.

He believes in keeping things simple and the concept of clarity is what initially attracted him to StoryBrand in 2015. When he became a StoryBrand Certified Guide in 2017, he became empowered to help small business owners turn their passion into words and emotions that will help them grow their business the way they imagined it.

Key Points Covered:

• The importance of understanding user needs and using data to tell a story.
• How to evaluate user feedback effectively and the importance of using Google Analytics to measure marketing activities.
• Tips for small businesses and entrepreneurs on how to get started with Google Analytics.
• Key metrics to monitor, including website traffic, traffic sources, and page views.
• The need to be proactive in setting up Google Analytics and not to wait until it's too late.

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Connect with Matt Lubaroff:

• Website: https://www.mattlubaroff.com/
• Storybrand Certified Guide: https://marketingmadesimple.com/Matt-Lubaroff

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist