#231: Athena Kasvikis – Bra Architect, Founder of Behave Bras

Athena Kasvikis, the Founder and CEO of Behave Bras, joins the show to share her journey from hating the bras on the market to creating the wire-free line of bras made for the biggest busts. Hear entrepreneurship lessons from brand management, how to break into a challenging industry, say yes to everything, talk to your customers more, and what makes Wegmans such a magical place. Connect with Athena at BehaveBras.com and Instagram, Facebook, and Twitter @BehaveBras

Episode metadata supplied by the publisher feed · Published Mar 29, 2023

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#231: Athena Kasvikis – Bra Architect, Founder of Behave Bras

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