231 - How to Do a Content + Storytelling Audit for Your Jewelry Brand

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started!  If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been sharing over the past few weeks, you're now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can't plot a course for success until you know where you're starting from.  Let's dive in and take your jewelry brand to new heights! I'll be covering: What's a jewelry Content and Storytelling Audit, and why's it important for jewelry brands that want to stand out in a Sea of Sparkle? How can you start auditing your jewelry marketing content and storytelling? What will you be doing with the results? From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: In Marketing, Resist the Temptation to Go Short https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/ How to Optimize for AI 'Answer Engines' https://www.practicalecommerce.com/how-to-optimize-for-ai-answer-engines How to make collaborative content work for your brand https://www.clickz.com/how-to-make-collaborative-content-work-for-your-brand/268231/ Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/ Missoma - https://www.missoma.com/blogs/our-journal Transcript: https://joyjoya.com/content-marketing-audit-jewelry 00:00 - Start 3:12 - Primary Episode Content 14:40 - Jewelry Brand Case Study 19:57 - The Gold Mine 25:04 - Jewelry and Marketing News Articles