231: Key Takeaways from Keller Williams Family Reunion - Gary Keller

Todays episode is some key takeaways I took from going to the Keller Williams Family Reunion Conference Gary was on stage and although he spoke for more than an hour there was 3 key items he focused on. The first key takeaway was a warning---he said "Winter is Coming' he explained how the real estate industry is cyclical and that the boom times last 7-10 years. He postulated that the recovery started in 2011 and that the good times are coming to an end. While I understand that he wants to be early in giving warnings-----I feel this is too early. In most parts of the country---the recovery began in 2013 which would push our date to 2020 and the earliest and as late as 2023. The second key takeaway is that permission marketing is a pillar you should be focusing on. This is a fancy way of saying market to your database. Gary went so far as to say---"Your database is your business" While he said this he gave no tactical strategies or ideas on how to do this. We will be covering specific tactics you guys should be implementing over the next few weeks/months