#231 The Business of Yoga: Leadership, Marketing, Pricing & Growth with Bruce Barkus

What does it take to build a successful yoga business while staying true to your values? In this episode, Kino MacGregor sits down with business leader and longtime mentor Bruce Barkus to explore the intersection of yoga, entrepreneurship, leadership, and service. Drawing on decades of executive experience leading global companies and years of dedicated Ashtanga Yoga practice, Bruce shares practical insights for yoga teachers, studio owners, and wellness entrepreneurs looking to build sustainable businesses. Together, Kino and Bruce discuss the realities of running a yoga business, from creating business plans and understanding financial metrics to building strong teams, developing company culture, and making strategic decisions for long-term growth. They also reflect on the lessons learned through Miami Life Center and Omstars, and the importance of balancing authentic practice with the demands of business ownership. In this episode: Why yoga teachers need to think like business owners The importance of business plans, KPIs, and financial awareness Common blind spots that hold yoga businesses back Building community before opening your doors Leadership lessons from both yoga and business How to hire the right people and create a values-based culture Balancing service, purpose, and profitability Marketing, growth, and sustainable business practices Staying connected to your own practice while running a business Why success is built through relationships, mentorship, and support Whether you're teaching classes, running a studio, building an online platform, or dreaming of turning your passion into a profession, this conversation offers practical guidance for creating a business that can support both your livelihood and your values. Practice with Kino and worldclass master teachers on Omstars.