#231: YouTube Masterclass for B2B Businesses (2026)

In this video, I sit down with B2B YouTube specialist Samu Kovács to break down why YouTube is one of the most underrated and untapped channels in B2B right now.We cover:→ Why YouTube beats LinkedIn for cutting through the noise in B2B→ How to rank your videos and attract your exact ICP without needing thousands of views→ The YouTube-first content strategy that actually drives inbound leads and pipeline→ How to convert views into booked calls with the right CTAsIf you are a B2B marketer or founder looking for a channel that builds trust, drives pipeline, and compounds over time.Tune in and learn:→ Why 300 views from your ICP beats 30,000 random views→ How search-based YouTube content creates evergreen traffic for years→ What actually makes a video rank (hint: it is not the tags)→ How to turn YouTube into your number one lead gen channel-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletterGET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------Timestamps:00:00 Why YouTube Is the Most Underrated B2B Channel Right Now00:02 Introducing Samu Kovács, B2B YouTube Specialist00:04 How Samu Got Started and Why He Went All In on B2B YouTube00:06 Why LinkedIn Is Getting Crowded and What YouTube Offers Instead00:12 Why 300 Views From Your ICP Beats 30,000 Random Views00:14 How to Build a YouTube Strategy That Actually Drives Inbound00:20 Search vs Algorithm: Which Should B2B Companies Prioritize00:21 What Actually Makes a YouTube Video Rank (It Is Not the Tags)00:24 Podcast Format vs YouTube-First Videos: What Performs Better00:44 Will AI Kill YouTube? Why Storytelling Is the New Moat00:46 How to Make Your Content Impossible to Replicate00:47 How to Convert YouTube Views Into Booked Calls and Leads00:49 Where to Find Samu and Learn MoreS08 E231 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #leadgeneration #digitalmarketing