232. Crafting a Personality Brand that Wins Clients with Master Copywriter Danielle Hughes

Your audience deserves a brand that feels as real as the person behind it. But actually creating that brand isn't always a no-brainer. Emma is joined in today's episode by Danielle Hughes, Chief Personality Officer at More Than Words Marketing, to uncover the power of building a personality brand, not just a personal brand. They dive into why founders often hide behind polished professionalism, how that limits brand resonance, and why showing a little more of who you are can actually shorten the sales cycle. Embracing your quirks, experiences, and true voice is the key to standing out online, and Danielle breaks down her approachable process for helping you uncover the traits that make you magnetic (especially on LinkedIn). If you've ever felt intimidated about "putting yourself out there," this conversation will encourage you to rethink what branding really means in 2026 and why your story is your strongest differentiator. Listen in as Emma and Danielle explore: Why storytelling is crucial for showcasing credibility and connecting with new audiences How founder voice and brand voice differ, and how they evolve as you grow Practical steps for identifying storylines that resonate and drive engagement And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry      Connect with Danielle:  Website: morethanwordscopy.com  LinkedIn: linkedin.com/in/daniellehughes  Download Danielle's free Personality Brand Bio checklist! 10 small steps to infuse personality in your bio: morethanwordscopy.com/pbb-checklist  Ready to get saved by the brand? https://www.morethanwordscopy.com/saved-by-the-brand-erika-steinberg