232 :: Dan Butterfield of Daltile and Steve Chesin of Carpets N More: Creatively Selling Solutions - Not Products

In episode 232, Bradley visits with Dan Butterfield, VP of Residential Sales at Daltile, and Steve Chesin, CEO of Carpets N More, during the FEI Group National Conference.  They discuss how to better diversify your business to become recession-proof and why you need to have the mindset of selling solutions instead of selling products.  Dan and Steve also examine how virtual (VR) and augmented reality (AR) has transformed the design process.    ***   If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Instagram: instagram.com/behindyourbackceo