232. Fatima Learns to Ask for the Sale (and Feels Safe Doing It)

Fatima feels stuck turning her loyal colon hydrotherapy clients into coaching clients, even though she knows they need more than just the physical work. My guest is Fatima Lowe-Williams, a poop coach who helps people have the best poops of their lives every single day. After years running a brick-and-mortar colon hydrotherapy practice, Fatima added health and life coaching to her toolkit during the pandemic. Now she’s back in the clinic, weaving together both worlds and wants a graceful way to invite her colonic clients into deeper coaching work without feeling pushy or awkward. Fatima has always connected deeply with her clients in the colonic room. Yet when it comes to asking them to step into coaching, she finds herself treating the ask as an afterthought. We dug into where this hesitation comes from and rewired her approach to sales as an act of genuine service not a burden. At the end, Fatima mapped out a concrete pilot offer and left with a simple, actionable plan for enrolling her first coaching clients. Let me highlight what Fatima and I uncovered and built together in this conversation. Notice when Fatima realizes that her struggle to ask for the sale is the same pattern she sees in her own parenting—and what she decides to do differently, starting tomorrow.Key Takeaways Sales as an Act of Service: Fatima realized that not inviting clients into coaching actually does them a disservice, since her expertise reaches far beyond colonics and helps people achieve lasting gut health. Start With the Easiest Next Step: Rather than overcomplicate her new offer, Fatima designed a 90-day pilot program using audio support and a few focused goals, so she can test her model and serve clients right away. Frame the Ask as a Gift: Fatima reframed her invitation not as a favor to herself, but as a way to gift her clients deeper transformation and healing. Let the Business Heal Old Patterns: By linking her reluctance to ask for the sale back to her childhood, Fatima saw her business as a place to practice and heal old fears in a safe environment. Simple Invitations Work Best: A short, personal audio message to her client list is all Fatima needs to invite her best-fit people into the new hybrid coaching offer. Timestamps & Key Topics [00:00] Fatima returns to The Hive and shares her brick-and-mortar story [05:10] Describes challenge of blending coaching and colonics gracefully [07:55] Dallas reframes the offer as a lifestyle transformation [12:02] Fatima recognizes her “optional ask” pattern from parenting [15:10] Discusses healing the fear of asking and linking it to childhood [18:13] Dallas proposes using business as a playground to practice bold asks [24:06] Paints the future vision: colonics and coaching go hand in hand [27:52] Shapes a 90-day program blending colonics, coaching, and simple delivery [31:56] Fatima gets permission to keep her audio-based offer simple [34:45] Dallas and Fatima script the reach-out for enrolling her first pilot clients [40:04] Fatima commits to the new outreach plan and names her emotional shift CONNECT WITH FATIMA LOWE-WILLIAMS: INSTAGRAM: @thequeentofthethroneWEBSITE: fatimawilliams.com