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#232 – Full-Funnel-Advertising auf Amazon: Hype oder echter Hebel? episode artwork

EPISODE · Apr 22, 2026 · 31 MIN

#232 – Full-Funnel-Advertising auf Amazon: Hype oder echter Hebel?

from Vitamin A - Deine Dosis Amazon PPC

Amazon pusht Full-Funnel-Advertising wie nie zuvor und setzt dabei immer stärker auf KI: Full-Funnel Campaigns, Unified Campaign Manager, Ads Agent, Creative Agent. Denn: Bisher nutzt nur ein Bruchteil der Werbetreibenden Upper-Funnel-Produkte. Anna & Ines ordnen ein, für welche Marken Full-Funnel ein echter Hebel ist, wo die Hürden liegen und warum ihr euch fragen solltet, für wen Amazon da eigentlich optimiert.Alle Themen der Episode im Überblick: Anna & Ines stellen sich vor (00:00)Full-Funnel: Warum reden alle darüber? (00:58)Upper-Funnel-Formate im Überblick (02:23)Realität: Kaum jemand nutzt Upper-Funnel (04:57)Hürden: Budget, Komplexität & Attribution (07:21)Amazons Lösung: Full-Funnel mit KI (10:48)Für wen optimiert Amazon wirklich? (14:28)Wann Full-Funnel ein echter Hebel ist (16:52)Unsere wichtigsten Takeaways (29:46)Links & Ressourcen:Folge #198: Von Awareness bis Treue: Full-Funnel-Strategie auf AmazonCORTUA Warteliste: Sichere dir deinen Platz – vor dem offiziellen StartAnna Waag auf LinkedInInes Ehrhorn auf LinkedInFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/anna-waag/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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#232 – Full-Funnel-Advertising auf Amazon: Hype oder echter Hebel?

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This episode is 31 minutes long.

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This episode was published on April 22, 2026.

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Amazon pusht Full-Funnel-Advertising wie nie zuvor und setzt dabei immer stärker auf KI: Full-Funnel Campaigns, Unified Campaign Manager, Ads Agent, Creative Agent. Denn: Bisher nutzt nur ein Bruchteil der Werbetreibenden Upper-Funnel-Produkte. Anna...

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