#232 I Lost A £60,000 Client 😮

In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm. You’ll discover: → Why deep niche expertise beats generalism every time. → The danger of being too far removed from client relationships. → How client transcripts can become your most powerful content asset. → The difference between responsiveness and proactiveness (and why both matter). I also talk about: → My Arabic lessons and the power of accountability. → Cold email wins – and why everything works when your positioning is spot on. → Why views don’t pay the bills (and what to focus on instead). If you’re serious about building a business that runs without you, this one’s for you. Let me know what you think – drop me a quick message on LinkedIn. Always love to hear from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.