232: Owning Your Content Creation with Nathanael Saldaña

Adam sits down with Nathanael Saldaña this week on the Destination Marketing Podcast to talk about the power of owned media and why it is so important for destinations to start building a loyal audience. Senior Manager of Brand and Content Studio at Experience Kissimmee, Nathanael talks about his career change and how his unique background prepared him to lead the largest owned media initiative in the history of his destination. Click play for what Experience Kissimmee is doing and how they hope to grow the program. "The things that touch people's hearts are the things that they remember. If your goal is strictly educational, it will educate people but it won't touch them emotionally, it wont create a bond or a connection that will make them remember their destination the next time they're talking to their family and planning a vacation." - Nathanael Saldaña Experience Kissimmee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.