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#232 Prof. Dr. Gerdum Enders: Wie du den Code deines Unternehmens entdeckst und dich neu positionierst episode artwork

EPISODE · May 31, 2024 · 44 MIN

#232 Prof. Dr. Gerdum Enders: Wie du den Code deines Unternehmens entdeckst und dich neu positionierst

from New Work Chat · host Gabriel Rath

Prof. Dr. Gerdum Enders ist Experte für Zukunftsstrategien und hat die CODE-Methode entwickelt. Eine andere Art des Denkens. Seit 30 Jahren beschäftigt er sich mit der Semiotik und wendet Zeichentheorie auch radikal und praktisch an: 1989 machte er aus einer Uhr ein Sammlerstück, indem er die Swatch ins Museum brachte. Und so war durch die Änderung des Codes der Swatch-Sammelkult geboren. Heute ist er gefragter Sparringspartner für Markenführung, Innovation und Zukunftsstrategien. Gerdum Enders begleitet Unternehmen wie Artemide, food family, Leonardo, sowie Organisationen und auch Bundesligasportmarken auf ihrem Weg in die Zukunft.

What this episode covers

Prof. Dr. Gerdum Enders ist Experte für Zukunftsstrategien und hat die CODE-Methode entwickelt. Eine andere Art des Denkens. Seit 30 Jahren beschäftigt er sich mit der Semiotik und wendet Zeichentheorie auch radikal und praktisch an: 1989 machte er aus einer Uhr ein Sammlerstück, indem er die Swatch ins Museum brachte. Und so war durch die Änderung des Codes der Swatch-Sammelkult geboren. Heute ist er gefragter Sparringspartner für Markenführung, Innovation und Zukunftsstrategien. Gerdum Enders begleitet Unternehmen wie Artemide, food family, Leonardo, sowie Organisationen und auch Bundesligasportmarken auf ihrem Weg in die Zukunft.

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#232 Prof. Dr. Gerdum Enders: Wie du den Code deines Unternehmens entdeckst und dich neu positionierst

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This episode is 44 minutes long.

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This episode was published on May 31, 2024.

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Prof. Dr. Gerdum Enders ist Experte für Zukunftsstrategien und hat die CODE-Methode entwickelt. Eine andere Art des Denkens. Seit 30 Jahren beschäftigt er sich mit der Semiotik und wendet Zeichentheorie auch radikal und praktisch an: 1989 machte er...

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