232 Reduce Costs. Invest in Tech. Scale Care. The IVF Lab Business Approach of Dr. Jason Barritt

What do you do if your lab staff sees the value in a new technology, but your business leadership views it as too much of an expense and not enough of an investment? This is one of the many questions we explore with Dr. Jason Barritt, Chief Scientific Officer of Kindbody. Dr. Barritt provides an inside look at how he leverages innovative ideas to make fertility care more accessible and affordable at scale. With Dr. Barritt, we dive into: Expense vs. Investment with new technologies (Using time-lapse incubation as an example) Giving lab directors a voice through equity ownership (And how that positively shapes network growth) Moving the subsidization of advancements from cash-pay patients to insurance (The process of how that could work) How scale can drive down costs (What he's doing at Kindbody to reduce cultural media costs by up to 90%)