233: Building the Forever Transaction with Robbie Kellman Baxter

Robbie Kellman Baxter, founder of Peninsula Strategies, is a strategy and marketing expert with more than two decades of experience and an extensive list of blue chip clients. She is also a sought after keynote speaker and author of the bestselling book, The Membership Economy (which we interviewed her about in a previous podcast episode), as well as the recently released, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. In this episode of the Leading Learning Podcast, Robbie is back to discuss what has changed since her last book related to the membership economy and key concepts behind her new book related to building forever transactions. She and Jeff explore ideas related to launching, scaling, and leading a membership-oriented business over time, as well as her thoughts on pricing and the powerful relationship between community and subscription. Full show notes available at https://www.leadinglearning.com/episode233.