233. Cheryl Sew Hoy, Founder & CEO of Tiny Health

Today, I'm joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health. Designed for moms and infants, Tiny Health's comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month. In this episode, we discuss the company's family-focused approach to gut health. We also cover: • How the gut impacts infant well-being • Tiny's future plans for pet microbiome tests • The relationship between daily environment and microbiome Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Tiny Health's Website: https://www.tinyhealth.com/ Tiny Health's B2B Website: https://www.poweredbytiny.com/ Tiny Health's IG: https://www.instagram.com/tiny.health/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:18) Microbiome testing for babies (03:33) Cheryl's personal journey and motivation for starting Tiny Health (08:00) Initial due diligence process (12:06) Challenges in developing the microbiome test (15:57) Democratizing access to health data (20:30) Measuring gut health improvements (21:03) Baby gut types (23:14) Timing and frequency of testing (27:03) Environmental impact on gut health (28:37) Transparency and science in microbiome testing (32:09) Building trust with consumers (37:13) Company vision (40:23) Upcoming roadmap (41:24) Conclusion