233: From Virgin Sport to EF Pro Cycling w/ Mary Wittenberg

Joe and Tom are joined by Mary Wittenberg, President of Commercial EF Education First Pro Cycling, to discuss working under Richard Branson, the current pro cycling scene, marathons, and more. Mary helps position the team for future success and promotes EF’s mission of opening the world through education by encouraging people to step outside of their comfort zones and explore the world. Her experience in the running and endurance space spans 20 years as she recently served as the founding CEO of Virgin Sport and prior to that was the long-time CEO of New York Road Runners and race director for the TCS New York City Marathon. Become familiar with this prominent woman leader in sports on your next bike ride on this edition of The CUSP Show. || @marywitt || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com