233: How 'Swiffer' Got Its Name & Generated $100m in Sales Overnight w/ David Placek, Lexicon Branding episode artwork

EPISODE · Aug 18, 2019 · 5 MIN

233: How 'Swiffer' Got Its Name & Generated $100m in Sales Overnight w/ David Placek, Lexicon Branding

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Episode metadata supplied by the publisher feed · Published Aug 18, 2019

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233: How 'Swiffer' Got Its Name & Generated $100m in Sales Overnight w/ David Placek, Lexicon Branding

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